Account win with international hotel chain MELIÁ HOTELS INTERNATIONAL: Industry diversification continues apace
2. April 2013 netzeffekt GmbH is now responsible for the international search engine advertising (SEA) account and affiliate activities for MELIÁ Hotels INTERNATIONAL. The chain operates more than 350 hotels in 35 countries around the world. netzeffekt is to manage its performance marketing in German-speaking countries, France, Italy and Russia and in selected other EMEA markets. “We are delighted that were able to convince those responsible at MELIÁ with our know-how and service portfolio”, said Werner Kubitschek, ... Read more...
18. March 2013 The e-commerce fair, Internet World, takes place in Munich from 19th - 20th March, and netzeffekt will, of course, be in attendance. Come and visit our stand, number K239, on the first floor! During the convention, from 12.30-13.00 on 19.3.2013, Alexander Kapst (Deutsche Kreditbank) and Bernd Stieber (Director of netzeffekt Ltd) will together be giving an informative and exciting presentation entitled ‘Digital client recruitment is the foundation; innovative management of existing clients is the ... Read more...
6. March 2013 netzeffekt Ltd reports further growth: with immediate effect, Marcel Nicka (31) has been appointed Head of netzeffekt Austria, with responsibility for leadership of the Vienna branch and management of ongoing business expansion in Austria. The opening of new office spaces in Vienna signifies netzeffekt’s first steps towards internationalization, with continued growth within the German-speaking world. Marcel Nicka joins netzeffekt from Austria’s Zieltraffic agency, where he served as a board member. “In Marcel Nicka, ... Read more...
“We look forward to collaborating with these three old hands in Performance Marketing. In a highly contested market, they stand for excellent solutions which do not come off the rack in standardized sizes, but rather boast their own creative standards.” Dr. Peter Figge, Director of Jung von Matt.
netzeffekt at a glance
Many companies seek new clients on the internet. Unfortunately, it’s not always that easy to find them: converting random clicks into profitable contacts requires a combination of skills. All relevant marketing channels come into play. Creativity is just as crucial as a thorough approach and a clear, concentrated strategy. Only then does one score the right results, and by that we mean: your success. That’s what we call the netzeffekt. Turning traffic into sales.
netzeffekt will support and advise you in your search for new online customers. We have a very clear take on performance marketing: quantity alone is pointless — simply generating traffic will get you nowhere. Quality is the benchmark: real sales at attractive prices will set your business in motion! This approach has a major advantage: your success is measurable. And that is how we measure ourselves, too.
netzeffekt thinks in the long term. We carry out intensive discussions with our clients, diagnose possible weaknesses, analyse the market, and identify promising areas of potential. Because each online challenge demands a different response, we develop individual concepts and efficiently target the relevant digital marketing channels.
Tailored performance marketing for measurable results.
- affiliate marketing: FinanceQuality »
- online media planning
- performance display and retargeting
- web analytics and conversion optimization
- creation of sales-oriented advertising material and landing pages
- email marketing
- strategy development for digital sales
- optimization of digital marketing packages (customer journeys and attribution modelling)
- analysis and increase of customer lifetime value
- Search Engine Optimization
- social media monitoring & reputation management