Condor is no newbie when it comes to Big-Data, a.k.a. „digital gold“ and knows their clients pretty well. The most popular departure airports and destinations, client demographics, the most important upgrades and services and – through direct crew feedback – the specific needs and preferences of their clients.
But what is the gold worth, if you have reached the limits of performance optimizing, even with the very precise targeting options offered by Facebook.
We focus on the ad relevance!
Based on the valuable data, Condor created segments of their most important target groups, which netzeffekt used as template for video ads. Why a video format? For one, this format showed a much better performance than other ads in past campaigns. Also, target groups and emotions can be adressed must stronger and visually appealing.
To prove in short time that a personalized ad achieves a better performance than a generic one, netzeffekt has set up a A/B test campaign and tested a generic travel video against a personalized emotional video made especially for the targeted segment.
The primary goal was to decrease the media spendings to direct more traffic on the landingpage without increasing the budget.
– strong decrease of CPC (up to 29%)
– significantly higher CTR (up to 65%)
– new and more efficient ad strategy
netzeffekt wins us over through professional support, competent, friendly and committed employees. This example shows their innovative approach to campaign optimization. The Condor Flugdienst GmbH feels fully understood and cared for.Matthias Knobloch, B2C Marketing Manager International, Condor