AVON COSMETICS

Digital employer branding at a new level

New Representatives Needed!

The AVON Beauty Representatives and Die AVON Beauty Beraterinnen und high-class AVON cosmetic products are an unbeatable team leading to happy customers. But how will women enthusiastic for beauty and self-care come to be embassadors for AVON?

Creativity

Problem

An Internal Site for External Communication

The website www.avon-karriere.de initial purpose was to transmit internal leads quickly into the data base. A simple form on a pink site, without frills or design was perfect for that. As campaign landing page for Google Adwords or Facebook campaigns it was missing information and argumentation to recruit new AVON Representatives.

Idea

A website as beautiful as AVON

netzeffekt created a website that reflects of the high quality of AVON products. Within the existing CI we redesigned and developed the landingpage from the ground up. An appealing imagery, extensive information and an intuitive registration form is able to make signing up easy and comfortable. Additionally we developed a personalisation modul to match the information on the website to the ads.

Result

Online Recruiting Exploded

With the new landingpage and an optimized campaign setup cost per lead was halved within a short period of time. Recruiting new AVON Representative as raised to a new level. Online Marketing evolved from the ugly duckling to a beautiful swan.

„With netzeffekt we were finaly able to combine a modern and attractive design and an incredibly high performance They understand the smart connection of brand, performance and analytics with a strong and committed team. The open and trustful collaboration lets us do great things.“

Johannes Klämpfl, Lead E-Commerce, AVON Deutschland