HoistSpar

New customer push for HoistSpar through a smart affiliate strategy.

Affiliate

Hoist Finance AB (publ), a regulated credit market company headquartered in Sweden, offers fixed-term savings accounts with attractive conditions under the brand HoistSpar. Founded in 2009, HoistSpar has operated its own savings platform in Sweden since inception. Outside Sweden, savings accounts have historically been offered through third party providers, including in Germany.

hoistspar.de

TASK

Launching HoistSpar’s proprietary platform in a new market

In November 2025, HoistSpar took a strategic step by launching its own savings platform in Germany, offering attractive interest rates across key maturities. The rollout was underpinned by HoistSpar’s established brand presence in the German market.

Our task was to drive rapid customer acquisition during the initial launch phase, supporting a phased go-to-market approach.

SOLUTION

Successful positioning of HoistSpar in the deposit market

Given this starting point, we first launched a CPC campaign within our affiliate network FinanceQuality until conversion tracking could be ensured.

Leveraging our extensive affiliate expertise, we activated an exclusive closed group of selected FinanceQuality publishers. The focus was on generating high-quality, relevant traffic via leading German content and comparison portals to achieve the most efficient market entry possible.

HoistSpar’s attractive mid-term interest rates secured prominent visibility across deposit listings. Combined with our trusted publisher relationships, these conditions resulted in premium content placements, prominent newsletter mentions, and recommendation boxes – all at no additional cost.

RESULT

Fast market growth driven by premium affiliate traffic

The traffic from the closed group achieved above-average conversion rates, demonstrating highly effective online marketing performance.
FinanceQuality proved to be a strong-performing channel for new business in the deposit segment.
The new customer acquisition goal was exceeded after just four weeks.

netzeffekt is a professional and proactive partner with a strong publisher network. They have been instrumental in the successful launch of our own platform in Germany, delivering results that exceeded our expectations.

Josefine Svärd
Acting Head of HoistSpar

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